Beispielhaft aus dem Finanzsektor: https://www.newyorkfed.org/newsevents/speeches/2016/str160322

Finalprodukt most important—is trust. Finance is complex and opaque. It requires trust in the professionals who provide these services. That’s why financial firms market themselves as dealers in trust. We should expect these dealers in trust to keep their word—to meet legitimate expectations of trustworthiness. Finance, after all, is the business of credit. And the word “credit” derives from the Latin credo—“I trust.”